How We Review

Last updated: 27 October 2026

This page explains who writes the profiles on AIML Marketplace, what we check, how we tell you whether we have actually used a product, and how money does and does not affect what you read. If something here does not match what you see on a profile, tell us — that is a mistake we want to fix.

1. Who reviews

Profiles are researched and written by Dipal Parikh, founder of AIML Marketplace and of Empirical Edge Inc. Dipal holds an MS in Computer Science from the Illinois Institute of Technology and is a Microsoft Certified Application Developer, and has spent 14+ years as a senior full-stack developer building software for clients. That work means buying, integrating and living with business software from the inside — which is the lens these profiles are written through: what a tool actually does, what it costs at real usage, and where it gets in the way.

2. Two kinds of tool profile: tested and researched

Every AI tool profile states, at the top, which of these it is:

• Hands-on tested. We have used the product in our own account. The label names the plan we used and the dates. A tested profile includes notes from that use, and, where shown, screenshots we took ourselves.
• Researched, not tested. We have not used the product. The profile is based on the vendor’s own documentation and published pricing, checked on the date shown, plus the independent sources listed on the profile. It says so plainly.

As of October 2026, no profile on the site has been hands-on tested yet: every tool is labelled “Researched, not tested”. We are starting with the tools readers look at most, and each profile’s label changes to “Hands-on tested”, with the plan and dates we used, as soon as its test is done. We would rather tell you that plainly than imply experience we do not have.

What a hands-on test involves

• Signing up for the product ourselves, on the free plan or trial where there is one, or on a paid plan where that is what a buyer would need.
• Running it through the job it is sold for, with realistic data rather than a demo.
• Recording what was confusing or slow on first use, what the pricing page does not make clear, and at least one thing we measured ourselves.
• Taking our own screenshots.

3. How we research every profile

For AI tools, we start with the vendor’s product pages, documentation and pricing page, and check what the product actually does against what it is marketed as. For AI/ML service providers, we look at the company’s own site, its published case studies and portfolio, the services and industries it actually shows evidence for, and independent review platforms such as Clutch.

We then look for independent evidence — review platforms such as G2, Capterra, TrustRadius and Clutch, and reputable reporting — and cite it with the date we checked it. Where evidence is thin, the profile says so rather than filling the gap. Our standard is that every specific claim on a profile can be traced to a named source or to our own use; we are bringing older profiles up to that standard as we re-verify them.

Service providers are not “tested” the way software is. Their profiles are research-based, and their category reflects what they show evidence of doing, not what they say they do.

4. What we look at

The “Our Review” section of a profile weighs these criteria. The weights show how much each counts in our overall judgement; profiles do not carry a numeric score.

Criterion	Weight	What we ask
Fit for the stated job	30%	Does it do the specific job it is sold for, for the kind of business it is aimed at?
Pricing transparency	20%	Is pricing published? What does it cost at realistic usage, and what is gated behind higher tiers or sales calls?
Documentation and onboarding	15%	Can a buyer understand and set it up without a sales call?
Support and reliability	15%	What support is offered on which plan; is there a published status page or SLA?
Integrations and data	10%	Does it connect to the tools a business already uses, and can you get your data out?
Independent sentiment	10%	What do verified users say on review platforms, and do the complaints match what we found?

5. Dates: what “Last verified” means

The “Last verified” date on a profile is the last time we checked it against the vendor’s own site and pricing. Vendors change features and prices without notice, so always confirm anything that matters to your decision before you buy.

6. Money and independence

AIML Marketplace earns money from sponsored listings, affiliate links and advertising, and is operated by Empirical Edge Inc., which is itself listed in the provider directory. Every relationship is named on How We Make Money, and every profile with a commercial relationship carries a disclosure line at the top.

• Sponsored listings are labelled “Sponsored listing” on the profile and “Sponsored” on the homepage.
• Paying, or an affiliate commission, does not change what we write, whether we report limitations, or a listing’s position in the main directory.
• Payment cannot buy a “Hands-on tested” label.

7. Information from vendors

Companies sometimes send us information about their products. We treat it as a starting point and check it against public sources before using it.

8. What a profile is not

A profile is research to help you shortlist, not a guarantee. We do not guarantee a product’s performance, security, uptime, pricing or results, or a provider’s work. Before you buy or hire, confirm pricing and terms with the vendor, ask for references, check security and privacy requirements, and use a trial where one exists.

9. Corrections and complaints

If a profile is wrong or out of date — whether you are a reader or the company listed — email [email protected] with the page link and what has changed. We reply within one business day. When we correct a factual error we update the profile and its “Last verified” date. We do not remove accurate limitations because a vendor asks us to.