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Make, formerly Integromat, is a visual no-code automation platform for building multi-step workflows called “scenarios.” You connect apps on a drag-and-drop canvas, add logic, and run automations on a schedule or from a trigger, moving data across thousands of tools without writing code. It’s known for granular control and advanced branching that go beyond simpler, linear automators.

It suits operations, RevOps, marketing, IT, and support teams that need conditional, multi-step automations, and technical-minded users comfortable mapping fields and handling data.

Two honest considerations. Make has a steeper learning curve than beginner tools like Zapier, and its interface can feel cluttered as scenarios grow. Its pricing is credit-based (it moved from “operations” to “credits” in 2025), and costs can escalate in ways that surprise people: each module, branch, and filter consumes credits, and high-frequency triggers burn through them fast, so complex or frequent scenarios need careful design and monitoring. Reviewers also cite mixed support and error-message clarity.

Key Features

Visual scenario builder — A drag-and-drop canvas for designing multi-step workflows and visualizing data flow.
Advanced logic — Routers, filters, iterators, and aggregators enable branching and data manipulation that linear tools can’t.
Broad app connectivity — Thousands of app integrations plus webhooks and custom API calls.
Error handling — Error handlers, notifications, and automatic retries to keep processes reliable.
Code and AI — Run JavaScript or Python via Make Code, plus AI modules and agents connecting to many AI apps.
Scheduling and control — Scenario scheduling, execution history, and granular per-step control.

Core Use Cases

Moving and syncing data across CRMs, spreadsheets, and marketing tools
Enriching leads and routing them by score into campaigns
Automating multi-step processes with conditional logic
Handling data-heavy jobs with arrays, iterators, and aggregators
Adding AI steps into automated workflows
Building reliable processes with error handling and retries

Best Suited For

Make fits operations, RevOps, marketing, IT, and support teams that need branching, multi-step automations and have someone comfortable building and maintaining them.

It is a weaker fit for people who only need simple two-step automations (where Zapier is faster to set up), beginners wanting the gentlest learning curve, and teams that want predictable pricing without decoding credits. Those users may prefer a simpler task-based automator.

Business Benefits

Make lets teams automate complex, multi-step processes visually, replacing manual data movement and connecting tools that don’t natively talk to each other, which can save significant repetitive work.

Its advanced logic and error handling make it possible to build sophisticated, reliable automations, and non-expiring credits plus a low entry price make it cost-effective for small-to-moderate usage.

The realized value depends on designing lean scenarios and monitoring credit consumption, since complex or high-frequency workflows can get expensive; teams also need someone to own and maintain the automations over time.

Why Make Stands Out

Make’s strength is granular, visual control over complex workflows, with routers, iterators, error handling, and code and AI modules that go well beyond linear automation, at competitive per-operation pricing.

The tradeoff is a steeper learning curve, a credit-based pricing model that’s easy to underestimate, a busier interface, and mixed support feedback.

A buyer might choose Make over a simpler automator for its depth and lower per-operation cost, or over custom code to build faster without engineering. Teams needing only simple automations or predictable, task-based pricing should compare alternatives.