Frase
Frase is an AI-powered content tool that helps writers and marketing teams research, brief, write, and optimize content for search engines and AI platforms. It analyzes top-ranking pages for a target keyword and turns that research into briefs and optimization guidance.
Key Features
- SERP research that analyzes top-ranking pages for a keyword
- Automated content briefs with suggested headings, questions, and key terms
- Content editor with real-time SEO and topic scoring
- AI writing assistance for drafting and optimizing content
- GEO optimization to improve visibility in AI platforms such as ChatGPT, Perplexity, and Claude
- Integrations with WordPress, Google Docs, and a Chrome extension
Core Use Cases
- Building data-driven content briefs from search results
- Optimizing new and existing content for search rankings
- Identifying content gaps against competitors
- Standardizing briefs and quality across a content team
- Improving visibility in AI-powered search
Best Suited For
Content marketers, SEO specialists, agencies, and writing teams that want to research and optimize content for both traditional search and AI platforms.
Business Benefits
Frase combines keyword research, briefs, writing, and optimization in one workflow, reducing the time spent reading competitors and assembling notes. Teams can produce more focused content and maintain consistent quality across writers.
Why They Stand Out
Frase pairs SERP-based research with an integrated content editor and scoring, so writers can see what top-ranking pages cover and optimize against it in the same place, including for AI search visibility.
Trusted & Proven
Frase is used by content teams across a range of companies and integrates with common publishing tools, offering a free trial so teams can test it before committing.
